Through this association, Jaypee will leverage the Punjab Kings platform to strengthen its brand visibility among cricket ...

The Revenge gears up for its March 19 release, the fashion platform rides the film’s fan hype with an exclusive merchandise ...

The report says limited consumer insight remains a key barrier, with data gaps and legacy assumptions shaping how brands ...

In a strategic move to fortify its leadership bench, Cheil South West Asia (SWA), has announced the elevation of Kumar Awanish to group’s chief operating officer. Transitioning from his role as chief ...

The mandate will also include storytelling across key markets to strengthen OM Bhakti’s positioning in the organised pooja essentials category.

In a fragmented media maze, MiQ Sigma dares to unify India’s digital chaos—promising smarter ad targeting and sharper ...

Wondrlab has been appointed as the communications partner for Audi India, following a rigorous multi-agency pitch across various networks. The mandate marks a significant win for Wondrlab, reinforcing ...

During the tournament, the platform recorded 356 million views, 100 million reach, 537 million impressions and 5.5 million watch hours across its social media platforms.

Edtech firm upGrad has signed a term sheet to acquire rival Unacademy in an all-stock transaction. Following the proposed deal, Unacademy co-founder, Gaurav Munjal will continue to lead the company as ...

The brand introduced factory-made, standardised footwear at affordable prices, effectively creating India’s first organised footwear market.

P&G veteran with over two decades of experience takes on board role at Gillette India while continuing as Chief Sales Officer ...

Namita Jadhav, Vice President – Corporate Communications at JioStar, is set to move on from the company. Jadhav confirmed the ...