From bite-sized news to creator-fuelled buzz, marketing to Gen Z demands cultural fluency, sharp cohort focus, and ...

From bite-sized news to creator-fuelled buzz, marketing to Gen Z demands cultural fluency, sharp cohort focus, and digital-native intuition.

As Indian agencies chase integration with agility, 21N78E’s acquisition of Postcard Media signals a modular, tech-fuelled ...

Targeting MSMEs and legacy brands, the new unit aims to steer growth strategies beyond research and into business reinvention ...

Wondery operations are now dissolved and split into two Amazon teams, one across Audible and a new ‘creator services’ team.

Obesity, it says, isn’t just the outcome of ghee-laced parathas and Netflix binges. It’s a chronic condition shaped by genes, ...

McDonald's India (West & South) announced a brand film highlighting its newly launched ‘Protein Plus Slice’, featuring chef ...

26 th July 2025 marks the 10 th year of celebrating World Mangrove Day. Marking the occasion, Signature Packaged Drinking ...

When Havas Creative Network India announced Tina Mansukhani Garg as president of its creative agency in India, it signalled ...

Because if wearing a helmet looks strange here, imagine how strange it is to skip it where it actually counts! Sometimes, the ...

When it comes to buying car insurance, there are only two kinds of people — the ones who compare and save, and the ones who ...

At the heart of the campaign is a soulful, high-energy Marathi rhyme ‘Ye Re Ye Re Pausa’ (Rain, rain, come again), a song ...