Marketing is facing heightened internal scrutiny as global brands tighten controls over budgets and messaging amid growing ...

Hilton has rolled out the latest chapter of its "It matters where you stay" brand campaign, featuring Bollywood heavyweight ...

Digital advertising platform and commerce media company Criteo is entering a new chapter with the launch of a refreshed brand ...

JINRO is reprising its high-stakes brand play with Netflix’s Squid Game, this time tying up with season three of the global ...

British newspaper The Economist has taken to the streets to remind readers that copywriting is in fact, alive and well.

Mars, Incorporated has unveiled a major shakeup to its global marketing structure with the launch of a new agency ecosystem ...

We are at a cusp in digital advertising as Retail Media Networks (“RMN”) are gaining rapid interest from both brands and ...

Scoot marked the launch of its first direct flight to Vienna with a musical twist, partnering with Singapore’s own T’ang ...

The Qantas Group announced on Wednesday (11 June) that it will be ceasing the operations of its Singapore-based low-cost ...

M&M’S has launched a new global creative platform, "It's more fun together", as it looks to cement its positioning as a brand that brings people together through humour, chocolate, and its ...

Burson has unveiled a proprietary AI-powered platform that aims to redefine how brands measure, manage and monetise its reputation in real-time.

YouTube has reportedly quietly revised its moderation policies late last year, ahead of Donald Trump’s return to the White ...