Most corporate event planners expect their costs to rise by 5% or more in 2026, according to recent research from Gotchafinder. The report was based on data from a survey of more than 100 event ...

Artificial Intelligence - Catch up on select AI news and developments since Friday, October 30. Stay in the know.

The funnel is dead. Learn to map how B2B buyers really buy today and plan content that moves them forward, whatever route ...

Do you love your neighbors, your customers, your partners, your employees, and your vendors? If you are building out a digital community, you'd better. There may be no situation in modern business ...

The top of the funnel has collapsed thanks to AI. The category research that used to take weeks of website visits, content downloads, and vendor conversations can now happen in an afternoon of private ...

Reddit is the most cited source of information by popular AI-powered search and research tools like ChatGPT. That's according to a recent analysis of June 2025 data conducted by Semrush. An ...

Which words are most effective in encouraging consumers to click on mobile push notifications? To find out, Leanplum examined more than 2.6 billion mobile push notifications sent by brands between ...

YouTube is by far the most used social media platform by Americans, according to a recent report from the Pew Research Center. The annual report was based on data from a survey conducted between May ...

Sales deals that are won tend to have shorter time frames than lost deals, more email communication, more meetings, and more stakeholder involvement, according to recent research from People.ai. The ...

Some 90% of MBA students say communication skills are crucial for career advancement and 94% say communication has been ...

Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, in essence you're ...

Dr. James (Mac) Hulbert retired in June as Professor of International Marketing at the Columbia Graduate School of Business. While at Columbia, Hulbert served as Vice-Dean of Columbia Business School ...