AI assistants influenced over $14bn in Black Friday sales globally and $9.8bn on Cyber Monday. Mobile also dominated, ...

Little moments of joy amid the chaos / Photo by Elena Mozhvilo on Unsplash. Here in the UK, the most recent prediction is ...

Google, ChatGPT, and others are doing a great job of keeping people in their ecosystems. Alex Moran of Space & Time considers ...

Tied for second are Area 23, a specialist health marketing shop, and Mother Design – the former for two powerful campaigns ...

All that’s happened is Jaguar has fallen out with the human race. They made a dreadful error. If they own it and atone for it ...

For marketers navigating this convergence of SEO and AI, Semrush One, launched in October 2025, brings both worlds together – ...

A massive fan of all things Christmas, Price has long admired the work of John Lewis and the Adam&EveDDB team. It’s an annual ...

Other channels are getting savvier in the new AI market, too: take Reddit, which posted 74% ad revenue increases in Q3 of ...

All those honored are among the very top performers in the marketing world, having gathered awards and recognition from our ...

Prediction taps into something people already do every day. We guess, debate, wonder, and hope. When brands make space for ...

We invited you, readers of The Drum, to dive into our shortlist of 50 iconic festive ads and choose the one that shone ...

It’s a varied and global list, topped by The University of Cambridge and Genomics England thanks to their powerful and ...