The show, which came midway through the Baltimore Ravens’ rout of the Houston Texans at NRG Stadium, was designed to entice viewers to Netflix as the streaming goliath inaugurated a new pact with America’s most popular professional sports league.

Performing cuts from her smash “Cowboy Carter” album, Beyoncé doubled down on her country aesthetic, joined by Post Malone, her daughter Blue Ivy and others.

Beyoncé's halftime livestream during the Ravens-Texans game will be on Netflix in the U.S. for up to three hours after the end of the NFL game.

The streaming giant is moving deeper into live programming but faces questions about its ability to host real-time events without a hitch.

The set included “16 Carriages” and “Blackbiird” and featured Shaboozey and Post Malone

Don’t fret if you missed Beyoncé’s halftime performance during Netflix’s first-ever NFL Christmas Gameday. Netflix revealed that her performance dubbed “Beyoncé Bowl” will stream as a standalone special later this week.

Beyoncé has some fun with Netflix's technical glitch before her Christmas Day halftime performance on Netflix.

NFL action continues on Netflix on Christmas Day with the second game featuring the Ravens and Texans and a Beyoncé halftime show.

The big picture: Guests at the show in Houston, Texas, during the break at the Houston Texans-Baltimore Raven game included Post Malone, Shaboozey, Reyna Roberts, Tanner Adell, Brittney Spencer, and Tiera Kennedy, and Beyoncé's elder daughter, Blue Ivy Carter.

Christmas Day on Netflix was supposed to be a showcase moment for Houston, instead it became the equivalent of a curtain call.

Beyoncé took to the field in Houston at halftime of the Christmas Day game between the Texans and Ravens and unsurprisingly stole the show. It was a performance that easily would have been one of the — if not THE — best Super Bowl halftime show in the last decade, but instead we got it as a delightful regular season treat.