This Metricool report reveals the social media trends for 2025, the changes in algorithms, and the strategies that brands and content creators should adopt to maximize their reach and engagement.

As TikTok's fate in the US sits in limbo, the ByteDance-owned company figured now's as good a time as any to spruce up the platform's (previously lackluster) desktop experience. New features include a repositioned navigation bar,

TikTok is also introducing a new Collections feature that lets users organize their favorite videos into custom categories, "making it easier to find and revisit saved content," according to the announcement. This feature is similar to YouTube's Playlists feature or Instagram's Reels, which lets users save videos to revisit later.

In a bid to take on YouTube, TikTok is revamping its desktop platform with the addition of several new features. The company announced on Thursday that its web-based experience features a new modular layout,

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Twitch, an online live streaming platform, is used by gamers and lifestyle creators to stream their content and interact with communities in real time. A sub-community of the service is fueled by political commentary influencers, a movement spearheaded by Piker.

Read on to learn more about how Adam Syed made Twitch more accessible and user-friendly, helping creators expand their reach.