As if waiting for a movie to start didn't take long enough, AMC Theaters has decided to add more commercials to films' ...

AMC is joining major competitors in running even more commercials before the movie begins starting July under a new ...

AMC Theatres announced it will be adding commercials before movies, in addition to the already lengthy amount of trailers and ...

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

Investing.com -- AMC Entertainment (NYSE: AMC) Holdings Inc., the largest US theater chain, has decided to increase the number of advertisements shown in its theaters before each movie, according to ...

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since 2019, but it risks irking loyal customers.

AMC Theatres announced last week that beginning July 1, it will begin running a “platinum spot” with pre-movie commercials ...

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

Under the deal, AMC will play commercials in what is known as the ... AMC has sought out crucial revenue that is not reliant on the increase of base ticket prices,” the company said in ...

AMC responded to news today that they're running more ads before movies. Essentially, it doesn't impact moviegoing, according ...