“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

In its first-quarter earnings report for 2025, AMC revealed that its total revenues fell by about 9% year-over-year, while ...

AMC Theatres announced it will be adding commercials before movies, in addition to the already lengthy amount of trailers and ...

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

Despite AMC's belief that the pre-show ads will not have a negative impact on the customer, the move sparked outrage on ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

In a statement to multiple media outlets, the movie theater said it was confident the change would not deter moviegoers. "For the past five years, AMC has sought out crucial revenue that is not ...

I honestly think that the movie theater is going to go extinct in the next 10 years,' predicted a different person. 'Boycott AMC,' a fifth tweet read, while a sixth said, 'No thanks, I'll stay home.' ...