In recent years our brand has been too serious and, at times, too dark,” Harley-Davidson CEO Artie Starrs said during a ...

Harley-Davidson launches the RIDE campaign with a video and return of the historic Harley-Davidson bar and shield logo.

The motorcycle company gets back to basics in an ad set to Willie Nelson’s “On the Road Again” that will run nationally ...

The week that ended marked the moment when American bike maker Harley-Davidson finally made clear some of its plans for the 2025 model year. It released details on the most important bikes of the ...

Harley-Davidson is betting that a smaller, sleeker and far more approachable machine can do what decades of chrome and cubic inches no longer can: pull a new generation into the fold and stabilize a ...

Looking sleek and powerful, the RMCR is a callback to a motorcycle made 50 years ago - and a possible glimpse at an element of Harley's future. Back in the 1970s, Harley-Davidson faced a major ...

Some vehicles start losing value the moment they leave the showroom, but this limited-edition bike has held its worth on resale markets amazingly well.

The bar and shield just completed first tests for an initiative that's putting the Road Glide on the world stage.

Customers with a valid motorcycle endorsement on their driver's license are authorized to sign up and ride, but everyone is ...

The 2024 Harley-Davidson Road King® Special blends classic Harley aesthetics with modern performance features. It’s equipped with stretched saddlebags and mini-ape handlebars, enhancing both its ...

Valuing tradition is truly a double-edged sword. As admirable as honoring one’s past can be, desperately clinging to it is the first step on the road to ruin. Just ask Harley-Davidson, which has come ...

We have finally reached the point in the year where manufacturers from all over the world are submitting, registering and filing papers that give us an idea of what’s coming down the pipeline.