Cheetos demonstrates the power of moving beyond rigid guidelines and embracing a more fluid approach to branding. Its new font isn't just a visual element: it's an experience, a representation of the ...

This week, skincare brand Kiehl’s debuted a hairy new font, Starbucks continued to roll out its feel-good nostalgia marketing, and an iconic ’80s soda was revived for the year 2025. Here’s all the ...

The Braille Institute has just launched their Atkinson Hyperlegible Next, now with enhanced characters, upgraded with seven ...

OpenAI has revealed a total rebrand with updated logos and fonts . Its update includes a fresh brand identity with a new typeface, wordmark, symbol and color palette, but there have been no ...

Typography is not just the art of arranging type; it defines the voice of visual communication, influencing how messages are ...

Cheetos is embracing imperfection and a doodle-like aesthetic with the Other Hand Font ... about their day using their non-dominant hand. Relying on the non-dominant hand is a way to avoid spreading ...

We developed a custom font that combined geometric shapes with playful curves, perfectly encapsulating their vibe. The results were stunning—it differentiated them from competitors and fostered brand ...

The most iconic beauty brands are defined by their logos. Chanel's sleek burgundy box and gold lettering immediately evoke luxury and sophistication. The understated black Helvetica font of Clinique ...