While the old faithfuls, like rose and citrus fragrances, will never be ousted from the ranks of best long-lasting perfumes, ...

2024 was no doubt the year of fragrance. #PerfumeTok garnered billions of views. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens) and many made triumphant returns after years away ...

Inventive formats, artful flourishes, icons revisited and even witchy touches: there was no shortage of creativity in the ...

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