Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. The term consumer behavior gets tossed around a lot. Let’s ...

What if I could scan your friend’s brain while they watched an advertisement, and use that data to predict with startling ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. It’s no secret that Covid-19 has had a dramatic impact on the retail industry. But it’s not ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

There is a basic misunderstanding about the forces that shape shopping behavior. Consumers believe that they act rationally to maximize their personal best interests when making purchase decisions.

Post-purchase is a very unique time to connect with consumers in new ways. Here’s how to make the most of it. The Fast Company Executive Board is a private, fee-based network of influential leaders, ...

DUBLIN--(BUSINESS WIRE)--The "Analysis of Taiwanese Consumer Buying Behavior towards Fast-moving Consumer Goods" report has been added to ResearchAndMarkets.com's offering. Questionnaire-based survey ...

Life during COVID-19 leaves consumers feeling conflicted between saving for uncertainty or spending for reward. It is no surprise that consumer purchasing activity would be impacted by the economic ...

PITTSBURGH--(BUSINESS WIRE)--Please replace the photo with the accompanying corrected photo. The release reads: A HISTORY OF COVID-19: RETAIL, CONSUMER BEHAVIOR, HEALTH & SAFETY ACCORDING TO FIRST ...