India's festive season boosts economic activity, driven by investor psychology and behavioral biases like optimism, herd ...

What if I could scan your friend’s brain while they watched an advertisement, and use that data to predict with startling ...

Autotrader will host a key session at next month's AM Live focusing on how understanding car buyers can help retailers turn ...

The erosion of taxation benefits for electric vehicles is impacting buyer decision when considering making the switch, ...

New nationwide data from VoucherCodes.co.uk has revealed that UK consumers are increasingly experiencing a powerful emotional reaction when they secure a ...

The University of Michigan’s preliminary consumer sentiment index for October held nearly flat at 55.0, a modest dip from ...

President Donald Trump dropped a whopper of a falsehood in a rant to reporters as he landed in Florida for a weekend at Mar-a ...

Grocery data is emerging as one of the most powerful signals in advertising. At AWNY, Kroger Precision Marketing and partners ...

Orchestra AI, Inc. today announced the general availability of its AI Search Intent Classifier, which categorizes brand mentions in AI chat platforms to help marketers understand prospect behavior ...

Bloomberry, a tech stack intelligence company, has released findings from its analysis of one million B2B software purchases, revealing that companies adopting enterprise AI tools subsequently make 46 ...

Understand the importance of authority in online communities and its impact on trust and consumer behavior today.

Are retailers using AI to access customers' personal data and set higher prices for those they think will pay more?