On Monday, Amazon announced the launch of location-based interactive video ad units on Prime Video, which will allow small and local businesses to reach their target customer in specific geographic ...

The feature allows advertisers to transform a single TV commercial into variants based on zip codes or for specific states ...

Amazon has launched a new ad format that offers contextual, localized messaging through spots purchased within Prime Video.

Execs from Amazon and across the industry weigh in on a key part of the company’s surging ad business as its UnBoxed conference kicks off.

Interactive Video Ads, introduced Monday, expands Amazon Ads' national ad capabilities into local communities, enabling advertisers to make one national media buy while creating messages for specific ...

A moment that is frozen in time has become one of the media industry’s hottest areas of focus. Most consumers are prone to dislike the interruption that TV commercials bring, which is why many of them ...

Benedict Cumberbatch stars in Amazon's holiday campaign, reciting dramatic five-star reviews. Read Rolling Stone interview, shop his Amazon essentials ...