Branding is important. Corporations spend millions of dollars every year to make sure that words like “Tacoma” and “Sleep ...

Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

Dell is officially killing the XPS branding that’s become a mainstay for people seeking a sleek, respectable, well-priced PC.

Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.

Dell announced a major rebrand for all of its PCs. And while the general intent is good, we think killing the XPS name is a ...

Dell's iconic XPS brand will be retired this year, along with many of the other Dell sub-brands. But what's replacing them?

Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take ...

In various tests, the Dell XPS 13 (9345) came out on top for many of them, including in the Geekbench 6 multicore benchmark ...

The Dell XPS 14 has a design that's almost identical to last year's Dell XPS 13 Plus - with a distinctive no-trackpad look and edge-to-edge keyboard. These are nice little touches to the gorgeous ...

The Dell XPS 13 (9350 and 9345) is an icon of both high ... with the Elite 12C containing 12 cores running up to 4.0 GHz, plus onboard Adreno Graphics. This Snapdragon version is also Dell ...

The Dell XPS 13 (9350) comes with Intel's latest mobile ... The base model comes with a Snapdragon X Plus chip, 16GB RAM and 256GB SSD for $1,099.99, though this model is often discounted further ...

The much-heralded Dell XPS line of premium laptops will be no more, as the PC maker rebrands its PCs and monitors in a major ...