Direct mail marketing can connect agents with customers through tangible items like letters, flyers and branded gifts to boost engagement and ROI.

The meditation and mental health app has grown its B2B offering rapidly, which has required a different way of measuring impact.

Every action a lead takes can trigger a personalized message from your business that helps persuade them to do more. These responsive tactics should not only be personalized to each prospect’s ...

London, England / / September 3, 2025 / Cres Digital Key Takeaways Content marketing continues to shift with podcasts and ...

“Disconnected and fragmented” healthcare experiences -- such as prior authorization requirements and product accessibility issues -- are reducing the effectiveness of consumer ad spend, according to ...

The next phase of the AI revolution has begun. On, OpenAI unveiled Sora 2, the first social media platform whose purpose is ...

BytePlus, the enterprise arm of ByteDance, has partnered with Soonshot, a pioneer in short-form international K-dramas, to launch a mobile platform delivering bite-sized Korean storytelling enhanced ...

The Road Accident Fund ditched GCIS as its media buyer and creative agent after their memorandum of understanding was not renewed amid assertion it was not cost effective ...

The GIF, short for "graphics interchange format," has become a staple in modern communication. The short, looping video clips can be easily shared, which has made GIFs popular with social media users.

Understand the difference between a genuine promotion and title inflation, and learn how to protect your career from ...

On February 21,2024, the first enforcement notice relating to direct marketing was sent to FT Rams Consulting. The main reasons for the notice were that the responsible party did not: • stop sending ...