New platform unifies conversion tracking from CRMs, call tracking, and manual sources to automatically qualify leads ...

Google has posted a new Google Ads help document named About the Google Ads Experiment Center. This document "is a unified ...

Google Ads’ new Experiment Center gives advertisers a single hub to test strategies and measure impact before scaling.

ChatGPT ads are here. This guide shows small businesses how to master conversational advertising, AEO, and GEO to dominate ...

Google Folds Meet Analytics Into Gemini Dashboard. <img decoding=async alt= border=0 width=320 data-original-height=667 ...

Google's data collection can be a double-edged sword: helpful in some instances and too invasive in others. Here's how to ...

Phillip Thune, CEO of Adthena, examines how Google’s A.I. Overviews are transforming the search landscape, from where ads ...

As consumers increasingly use ChatGPT for research, advertisers are likely to shift budgets first from native, banner, network, and some video ad inventory ...

What if ChatGPT ads land in India? A Rs 71,710 crore digital market could see budgets, intent and categories shift overnight ...

The manual SEO grind for brands is over. Keytomic launches the first AI SEO automation platform to help brands rank on ...

We're waiting for the post-mortem now ...

Beyond the big two ...