For years now, new soda brands have been popping up incessantly with every grocery store trip yields a fresh, ...

The poor and the rich and everyone in between. We'll explore the downs and ups of life in this global village. And if you're curious about our name, Goats and Soda, here's the story.

Taking control of your brand can mean the difference between an unfulfilling job and a rewarding career. But how can you persuade others to take the reinvented you seriously? The author presents a ...

McDonald’s is looking to further ramp up its chicken business through more offerings. The CEO of the fast-food giant talked about snack wraps, chicken strips, the Chicken Big Mac and more ...

In brand strategy, “brand personality” refers to a unique blend of human characteristics associated with a brand. These traits shape how people perceive and interact with the brand, whether seen as ...

Beverage Media’s local trade publications have served as the alcohol industry bible since 1936, offering the “local advantage” that wholesale buyers, distributors, and suppliers have relied on for ...