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Spot attribution powers Roku's optimization for better campaign performanceNEW YORK--(BUSINESS WIRE)--Roku, Inc. (NASDAQ: ...

Roku has signed an agreement that allows it to use iSpot’s "Outcomes at Scale" product for the explicit intention of ...

With this integration, Roku advertisers can now use iSpot-attributed outcomes to track ROI, adjust creative strategies, and drive clear business results, such as web conversions. Early testing with ...

Roku Inc. says it is now the first major streaming publisher to use iSpot’s Outcomes at Scale product for the explicit intention of optimizing off outcomes. This expansion of Roku … The post Roku & ...

The company redesigned Fire TV’s interface with updated layouts and rebuilt code that improved performance by 20 to 30 ...

Roku will be the first major streamer to use measurement firm iSpot’s Outcomes at Scale metric as the companies look to improve targeting for advertisers. The partnership was announced Tuesday at CES.

CES is a time for flashy promotion, and the Lego Group, Disney Consumer Products and Lucasfilm joined forces for a notable one Wednesday night, lighting up the outside of Sphere in Las Vegas. The ...