Chavarria and Lamar first worked together in 2023 on the entertainer’s custom festival looks and are longtime fans of each other’s work. For this line, they tapped into their shared California roots — the 37-year-old rapper was born in Compton, Calif., while t he 58-year-old designer was born in Fresno, Calif. — for inspiration.

Kendrick Lamar‘s highly anticipated Super Bowl 2025 halftime show is right around the corner, and now fans can celebrate with new merch. The West Coast rapper's creative agency, pgLang, has released a new collection of sweatshirts,

Rapper Kendrick Lamar has announced a new collaboration with one of the hottest fashion designers of the season. Fresno-born designer Willy Chavarria has unveiled the designs for his new collection celebrating Lamar’s Super Bowl LIX halftime performance.