Discover how the 4Ms—market intelligence, modeling, mix, and measurement—create a structured, measurable go-to-market plan ...

Amazon Web Services’ CMO says marketing isn’t a support function but is instead tied to revenue targets and product strategy.

Inspired by the tourist popularity of a 1973 plane wreck on a remote beach, JS Watch presented a wristwatch to the pilot who ...

Tariffs roll back advertising projections; OpenAI launches new shopping, video, parental controls; Jimmy Fallon gets ‘On ...

Say goodbye to the Wagoneer. It's just Grand Wagoneer from hereon out. Jeep is addressing one of the model's biggest ...

Drifting professionally for a few years led to rally racing. Following the formula that had worked so well, she called up Tim ...

Holly Martin, a Newcastle-based marketing agency that’s grown from a one-person laptop operation into a full-service firm ...

A Milestone in Trust and Excellence for Twin Shores MarketingLong Island, New York, Oct. 06, 2025 (GLOBE NEWSWIRE) -- Twin ...

As influencer marketing grows into a multi-billion-dollar industry, brands need deeper insights than native analytics provide, understanding why posts perform and how they impact business outcomes ...

There are hundreds of prepaid phone plans, but they all borrow from the same few mobile networks. Here’s what you need to ...

Remaining confident despite the luxury slowdown, LVMH has “self-help” measures planned spanning creative renewal, innovation ...