With the rise of “cozy gaming” culture, more gaming companies are developing titles and products specifically targeted at women than ever before. But while the gaming industry itself has gotten better ...

Marketers have increasingly turned to gaming to reach core audiences. However, the gaming audience is far from one-size-fits-all, and marketers that incorporate culture into their gaming strategies ...

I downloaded some free games from the Play Store, and I swear they’ve aged me. The first thing you notice when you open the top free chart is that free doesn’t mean what it used to. The mobile gaming ...

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has released the findings of its report on the mobile game advertising sector in Southeast Asia ...

Storytelling is a proven driver of mobile ad performance, boosting engagement, retention, and in-app purchases. The most effective ads use a “light narrative” with four key beats: setup, trigger, ...

I’ve been covering Android since 2022, when I joined Android Police, mostly focusing on AI and everything around Pixel and Galaxy phones. I’ve got a bachelor’s in IT with a major in AI, so I naturally ...