The refreshed design is aimed at educating and empowering consumers, enabling them to make informed choices based on their ...

To support the new packaging launch, the brand allocated 20% of its annual ad and marketing budget and introduced AR filters ...

New Delhi: KRBL unveiled new packaging for its flagship 'India Gate' basmati rice brand after 25 years, with an aim to ...

The initiative includes AR-enabled QR codes, consumer-forward illustrations, and detailed product information.

Gym memberships, healthy snacks, organic groceries, protein supplements, and more can quickly burn a hole in our pockets. As ...

Swiggy launched a dedicated app called ‘Snacc’ that will deliver beverages, snacks, tiffin items, and meals in 10 to 15 minutes. The new Snacc app is available for download on the Google Play ...

With this launch, KMF has officially entered a market dominated by private players such as iD, Asal, and MTR. And it’s hoping to give them a run for their money.

The menu includes popular items like samosas, burgers, rice bowls, pasta ... delivery promises of leading platforms—Blinkit, Swiggy Instamart, and Zepto. In the test, Blinkit promised to ...

Exports of rice have been strong, accounting for 77% of the ... the company has strategically partnered with quick commerce platforms like Zepto, Swiggy Instamart, and Blinkit. These platforms enable ...

Tracing rice fortification: India orders firms to adopt traceability ... The summit explored India’s snacking habits and trend drivers of the industry. Head of Swiggy Instamart Phani Kishan Addepalli ...