Saudi Arabia was once one of the world's least-visited tourist destinations. But now it's opening up to international tourism - with visitor numbers guaranteed to rocket for the 2034 World Cup.

Saudi Arabia has been making headlines around the world, welcoming western visitors. What has been overlooked is the ...

Saudi Arabia marked the International Day of Intangible Cultural Heritage on October 17 by celebrating Yanbaawi art, an ...

Saudi Tourism Authority held meetings with over 300 trade partners and travel buyers in Beijing, Shanghai and Guangzhou Saudi Tourism Authority (STA) has successfully concluded its first roadshow in ...

The cultural and creative economy generates 3.1% of global GDP and supports over 30m jobs. Its scope spans film, music, fashion, heritage and museums, with multiplier effects across supply chains and ...

The U.K. has struck a major new culture deal with Saudi Arabia after British prime minister Keir Starmer met with the Crown Prince Mohammed bin Salman Al Saud in Riyadh on Monday. The news comes as ...

The second edition of Athar - Saudi Festival of Creativity, the Kingdom’s largest gathering of the creative marketing industry, kicked off today in Riyadh with over 1600 international and local ...

Archaeological Treasures of Saudi Arabia, is set to open in the Louvre Abu Dhabi on November 8th under the patronage of Abu Dh ...

While rights for women have steadily improved over the past decade under the modernising reforms of Crown Prince Mohammed bin Salman, Saudi Arabia remains near the bottom of the World Economic Forum ...