In February of last year, as videos of tweens racing to Sephora for beautifully packaged creams and serums that contained ...

Sephora surprised beauty lovers by launching Isamaya Beauty on their online platform. The brand is founded by Isamaya Ffrench ...

Valentine's Day gift sets, Mugler & Burberry Parfums, Makeup from tarte, MILK, Huda Beauty, & awesome skincare.

When Founder Julianne Goldmark launched Emi Jay as a hair accessory brand at age 14, back in 2009, she never would have ...

Sephora playing host to skin care and makeup-obsessed tweens and young teens on their special days is the latest trend in the Gen Alpha-led “Sephora kid” mania, a trend that sees preteens spending ...

To date, the retailer has only been accessible to U.S. consumers via its website — though the opening of a Los Angeles hub ...