Sportico on MSN9h
Women's Sports TV Spend Doubles as Marketers Dish Out $244.4M
After elbowing its way into the thick of the pop-culture conversation, women's sports are now commanding a volume of ...
Sporting News on MSN1d
Cameron Brink's all black fit and cute glasses combo will have you blushing
Cameron Brink is known for her epic skills on the court, but her fashionable sense off the court is just as strong. The WNBA ...
Bethenny Frankel’s ‘current obsessions’ range from sweatpant jeans to ‘must-have’ mascara
Frankel has this red light mask pick in common with WNBA superstar Cam Brink, who recently told us she’s been “really liking” ...
Monarch Collective Women's Sports Fund Pays the Dream Forward
Kara Nortman predicted at the end of 2024 that women's sports would see a continued influx of investment after a year of ...
Ad Spending On Women’s Sports Doubled In 2024. Will Athlete Pay Follow?
Ad spending on women’s sports surged in 2024, more than doubling from the previous year, according to a new report from TV ...
Her Campus3d
Nike Expands into the Women’s Market with Skims
NikeSKIMS, the first co-created brand between Nike and an external company, launches this spring. Merging Nike’s sport technology with SKIMS’ form-enhancing designs, the collaboration aims to redefine ...
TV Tech3d
Study: Women’s Sports Are a Big Win for Advertisers
The EDO study also found that retailers like SKIMS, Fabletics, Bombas, Vuori, and Athleta ranked among the most effective ...
Business Wire3d
TV Outcomes Report: Women’s Sports Ad Impact Spikes 56% Annually as Retailers Lead Most Effective Advertisers
TV viewership for women’s sports surged 131% in 2024, fueling a 56% year-over-year increase in ad impact, according to a new ...
Ad spending on women's sports more than doubled last year
Ads during women’s sports programs were 40% more impactful than the average primetime advertisement, according to EDO.