After elbowing its way into the thick of the pop-culture conversation, women's sports are now commanding a volume of ...

Cameron Brink is known for her epic skills on the court, but her fashionable sense off the court is just as strong. The WNBA ...

Kara Nortman predicted at the end of 2024 that women's sports would see a continued influx of investment after a year of ...

Ad spending on women’s sports surged in 2024, more than doubling from the previous year, according to a new report from TV ...

NikeSKIMS, the first co-created brand between Nike and an external company, launches this spring. Merging Nike’s sport technology with SKIMS’ form-enhancing designs, the collaboration aims to redefine ...

The EDO study also found that retailers like SKIMS, Fabletics, Bombas, Vuori, and Athleta ranked among the most effective ...

TV viewership for women’s sports surged 131% in 2024, fueling a 56% year-over-year increase in ad impact, according to a new ...

Ads during women’s sports programs were 40% more impactful than the average primetime advertisement, according to EDO.

Before Serena Williams, athletes like Magic Johnson, Dwyane Wade, and Tom Brady were among the sports figures who owned ...

From Angel Reese to Skylar Diggins-Smith and A’ja Wilson to Brittney Griner, these 10 WNBA athletes catch our attention with ...

Following the announcement of NikeSkims, Nike’s share price rose to 6.2%, to close at $77.59 while other stocks were flat ...

Nike has recruited Ms. Kardashian to try to change its fortunes with female customers, but Nike gets more out of this than ...