“As the official underwear of the @WNBA, Skims is as comfortable as it gets,” Skims wrote on Instagram, sharing a video of the basketball stars modeling various nude shades of the brand’s ...

The inaugural season of Unrivaled 3-on-3 hoops is building to its championship and NCAA March Madness is nigh, so the WNBA campaign is right around the corner. That means it's time to get ready ...

TV viewership for women’s sports surged 131% in 2024, fueling a 56% year-over-year increase in ad impact, according to a new ...

From Angel Reese to Skylar Diggins-Smith and A’ja Wilson to Brittney Griner, these 10 WNBA athletes catch our attention with ...

Nike has recruited Ms. Kardashian to try to change its fortunes with female customers, but Nike gets more out of this than ...

The Skims partnership is the latest Nike effort to grow its women’s business. In recent months, it’s debuted the first signature shoe of WNBA star A’ja Wilson, launched an advertising ...

“Nike and Skims share a deep commitment to innovation, inclusivity and pushing boundaries, driven by an unwavering belief in the power of women,” Kardashian wrote in the statement. (The ...

The EDO study also found that retailers like SKIMS, Fabletics, Bombas, Vuori, and Athleta ranked among the most effective ...