Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales ...

ELF stock was on tear from 2022 until the middle of last year. Friday's drop extends its decline from its June peak to about ...

Salmon sperm, spicules, and exosomes—oh my! K-beauty has served as a north star in the skin care industry for over a decade ...

E.l.f. Beauty CEO Tarang Amin said the LA wildfires and looming TikTok ban lowered social media conversions for sales, which ...

Beauty treatments promise transformation, but do they reinforce societal pressures? Explore the cycle of perfection and self-acceptance.

If no one was there to judge, to comment, to whisper—how would you move through the world? Would you wear that dress? Would ...

Beetroot juice is packed with antioxidants that fight off free radicals, which can dull your skin and speed up aging.

The “BB” in BB cream can stand for a few things—beauty balm, blur balm, or blemish balm—but its effect is the same. The ...

After the launch of Soft Pinch Liquid Contour, Rare Beauty announced the launch of Soft Pinch Matte Bouncy Blush.

After losing their homes in the LA fires, teenage girls are finding confidence and feeling beautiful again thanks to beauty ...

E.l.f. Beauty shares are sinking in premarket trading, a day after the cosmetics retailer lowered its outlook for its fiscal full year following soft sales in January.