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Starbucks, Brian Niccol

Starbucks CEO Brian Niccol says price changes are a last resort in coffee chain turnaround

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on the horizon.

Fast Company on MSN · 4d

Starbucks CEO Brian Niccol just put a positive spin on lagging sales. His pep talk may explain why the stock is up

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected. Investors appear to agree.

CNBC on MSN · 4d

Starbucks same-store sales fall again, but CEO Niccol says turnaround is ahead of schedule

Shares of Starbucks have risen more than 1% this year. The company has a market cap of about $106 billion. Starbucks is expected to report its fiscal third-quarter earnings after the bell on Tuesday. Here's what Wall Street analysts surveyed by LSEG are expecting the company to report:

23mon MSN

Why Starbucks must start delivering big-time

The chart of the day What we're watching What we're reading Economic data releases and earnings I have had a checkered history with Starbucks (SBUX). As an analyst during the Howard Schultz CEO era, I ...

21hon MSN

Starbucks CEO announces 'sunset' of entire line of stores. 3 are in Tennessee

Starbucks CEO Brian Niccol announced the company will be shuttering "Pick Up" locations across the country. Here's what to know in Tennessee.

3don MSN

Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?

The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...

Stocktwits on MSN3d

Starbucks Sparks 1,000% Rise In Retail Chatter As CEO Niccol Touts Store Makeover And Brand Reset

Starbucks (SBUX) stock witnessed over a 1,000% jump in retail user message count on Stocktwits over the last 24 hours after ...

QSR magazine3d

How Brian Niccol Plans to ‘Build a Better Starbucks,’ Starting with a $500M Investment

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

5monon MSN

Pulse check: 6 months of Brian Niccol's 'Back to Starbucks' plan

Starbucks' CEO, Brian Niccol, had his work cut out for him when he took on the top job in September. Here's what he's done to ...

2don MSN

Starbucks CEO: The company was ‘mismanaged for a couple years'—here's his plan to ‘bounce back'

Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its “green apron service” plan. Here’s ...

NewsNation on MSN1d

Starbucks is phasing out an entire category of coffee shops: Will yours be affected?

We found this format to be overly transactional and lacking the warmth and human connection that defines our brand,” CEO ...

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