Privacy Sandbox, originally pitched as an alternative to cross-site ad tracking, will not show a standalone prompt. Instead, ...

However, the search giant made a major, unrelated Chrome announcement earlier this week: Google is abandoning its plans to ...

One of the most popular browsers said it would change how it handles your cookies. But Jamey Tucker found out that's not ...

SHREVEPORT, La. - You know those website pop-ups asking you to "accept all cookies?" Google recently announced it is ...

For years, Google touted its plan to phase out third-party cookies as a win for user privacy. The message was clear: the tech ...

Since 2019, ad tech has invested a huge amount of time and money in confronting what to do about the impending demise of ...

In a major development that signals a strategic shift in its long-running privacy overhaul, Google has confirmed that it will ...

Google’s third-party cookie crackdown is on pause – but the pressure on Chrome is far from over. So, what does it all mean ...

Google Sandbox ad-targeting technology scrapped in a move which safeguards cookie-based revenue for publishers.