The American chipmaker missed out on the generative AI boom and is now in talks with rivals to which it lost market share, according to a report from the ‘Wall Street Journal.’ Shares of Intel Corporation (NASDAQ:INTC) surged over 10% on Tuesday on the news that rivals Broadcom and Taiwan Semiconductor Manufacturing Co.

Shares of Intel jumped on Tuesday morning, the first day of trading since new reports emerged over the weekend that the chipmaker is the center of acquisition talks once again.

Broadcom reportedly has some interest in Intel’s design business. But one analyst says “a lot seems like it needs to happen” for a deal to become reality.