Apple is doubling down on India. After a record-breaking quarter, CEO Tim Cook confirmed that Apple will open new retail stores across India later this year, aiming to deepen its presence in one of the company’s fastest-growing markets.

Currently, Apple has two official stores in India: Apple BKC in Mumbai and Apple Saket in Delhi, both of which opened in 2023. These flagship stores have become important centers for customer experience, offering everything from hands-on demos to personalized sessions through the "Today at Apple" program.

Most US iPhones are now made in India rather than China, as Apple rejigs its supply chain to avoid tariffs on products imported into America from China. The strategy will certainly be of significant help to Apple at present, but there are two reasons why this could prove to be only a temporary solution …