Rutgers men's basketball stars Ace Bailey and Dylan Harper on Thursday signed a name, image and likeness (NIL) endorsement ...

One of the surprising storylines in this early NBA season is a budding feud between Boston Celtics superstar Jaylen Brown and ...

Jaylen Brown's beef with Nike Basketball continued Thursday after Nike took a not-so-subtle shot at the Celtics star on ...

Boston Celtics star Jaylen Brown called Nike out over their intriguing Giannis Antetokounmpo post following the Bucks star's ...

The Boston Celtics are in the early stages of their championship defense, but their season has already been filled with drama ...

Boston Celtics guard Jaylen Brown responded to Nike Basketball's post on X about an exchange with Milwaukee Bucks forward ...

Nike NBA City Edition of their uniform and a new mascot both of which take inspiration from the franchise’s pre-Sacramento history.

The Atlanta Hawks today officially unveiled their Nike NBA Fly City Edition 2.0 uniform and corresponding court, which is set ...

All 30 NBA teams revealed their Nike City Editions uniforms, which they will debut during the NBA Cup in-season tournament ...

Jaylen Brown and the Boston Celtics went into Milwaukee on Sunday and defeated Giannis Antetokounmpo and the Bucks 113-107.

As is the case with alternate uniforms across all sports, the NBA City Connect uniforms have produced a lot of heat and several duds. The Atlanta Hawks ...

Phoenix Suns star forward Kevin Durant had the pleasure of introducing Nike's next generation of NIL basketball athletes. In ...