The Colorado Buffaloes and coach Deion Sanders have a bright future at quarterback with former 5-star recruit Julian 'JuJu' ...

Missouri coach Eli Drinkwitz is making waves by refusing to guarantee transfers a starting role. Inside the Tigers' bold ...

Michigan is officially naming true freshman Bryce Underwood its starting quarterback, head coach Sherrone Moore announced ...

The series hosted by sibling football standouts Caleb and Josh Downs will unpack viral trends and the intricacies of brand ...

The era of name, image, and likeness (NIL) that has blown up the world of college athletics, especially college football.

A flurry of high-dollar NIL deals have come Manning's way as he takes the reins at Texas. The next closest athlete is $2.5 ...

The topic of NIL is once again commanding conversation.

Darian DeVries had to start from scratch when building his first Hoosiers basketball roster. Using NIL was key, and that's an ...

Before Ethan “Boobie” Feaster played a single down of varsity football at DeSoto (Texas) High School, the wunderkind receiver ...

Thomas, LSU football’s general manager, must now operate like a high-level NFL executive. He has to manage a salary cap. He ...

LSU football head coach Brian Kelly said on his weekly radio show Thursday that the Tigers' 2025 roster costs "about $18 ...

Matt Rhule is so excited about what he’s doing at Nebraska that he wants to tell as many people as possible about it ...