This a long overdue moment of reckoning for companies who (still) hold disproportionate control over publishers' website ...

Competition between SSPs and ad servers should be a boon for publishers. But they could see a disruption in Google’s ad ...

What does the end of impulse shopping mean for advertising? Plus, Remember Google+? Meta sure hopes you don’t.

In other Google antitrust news, the remedy phase for the search case begins on Monday in Washington, DC. Last year, Google ...

Omnicom is chugging along comfortably so far this year, despite the “increased volatility in the markets” in the last few ...

Firsthand is a startup founded by two OG ad tech entrepreneurs that calls itself an “AI-powered brand agent platform." But ...

Sabrina Sierant joined Mondelez more than 12 years ago, working on some of the company’s candy brands like Sour Patch Kids ...

Netflix is coming out of the first quarter of 2025 in a strong position, although its ad revenue remains just a small part of ...

The Google antitrust ruling will have wide-reaching implications for the tech industry at large, not just the ad businesses ...

It’s important to have frank discussions with clients about the value of brand safety. That way, marketers can decide whether ...

Precise TV is hoping to make it easier for kid-focused brands to reach their target audiences without compromising on privacy ...

Many advertising standards efforts gather digital dust thanks to competing interests. Here's how the industry can stop ...