In this blog, Stefano Iacono from 6sense breaks down how account-based qualification can contribute towards your competitive edge in B2B.

Last year, we conducted interviews with client-side marketers to find out what they’re looking for in their ABM technology. And the results? It turns out that ABMers want to invest in technology that ...

Inspired by Forrester’s recent 2026 predictions, I wanted to reflect on what we’re seeing at Green Hat and share my own view on what will define B2B growth next year in APAC. In 2026, I believe B2B ...

As artificial intelligence (AI) transforms B2B marketing, organisations are faced with a crucial question: what does the marketing team of the future look like? Pete Mikeal, VP of Marketing for North ...

Find out why data, alignment, and AI readiness are the new cornerstones of B2B growth in this B2B Marketing report in collaboration with Convertr. ABM & demand generation, Data and Insights, Strategy ...

Welcome to the second edition of our Commercial Marketer Skill Series in association with FunnelFuel, where we explore the capabilities marketing leaders need to develop in order to become true ...

The 2026 B2B Marketing Forecast from Propolis and B2B Marketing is a data-led view of how high-performing tech marketing teams are adapting to tighter budgets, higher performance pressure, and rapid ...

Ecommerce is booming in the consumer sector, but where B2C has trodden, should B2B follow? Things are a little more complex in the business space as Claire Weekes discovers Ecommerce has been on the ...