From bite-sized news to creator-fuelled buzz, marketing to Gen Z demands cultural fluency, sharp cohort focus, and digital-native intuition.

As Indian agencies chase integration with agility, 21N78E’s acquisition of Postcard Media signals a modular, tech-fuelled ...

Targeting MSMEs and legacy brands, the new unit aims to steer growth strategies beyond research and into business reinvention ...

Wondery operations are now dissolved and split into two Amazon teams, one across Audible and a new ‘creator services’ team.

Social media is no longer just a platform for sharing or promotion—it has become the primary lens through which people ...

Our weekly roundup of the latest appointments and account wins news from JCDecaux India, BARC, Bigtrunk Communications, Spek ...

The fintech’s marketing strategy skips the spotlight to elevate entrepreneurs—swapping product plugs for startup storytelling ...

The CEO and chairman of Stagwell spoke with Campaign regarding the company’s Q2 earnings report that saw an 8% increase in ...

Adobe’s 2025 India snapshot shows enterprises winning on AI ROI—but creative integrity, data cracks, and trust still demand ...

Among other holdcos, Publicis Groupe’s complaints more than doubled, while WPP’s report tally remained steady.

In a world that rewards sameness, brands must relentlessly defend their uniqueness—or risk becoming commodities overnight ...

Intel India, in association with Dentsu Creative Isobar, unveiled its latest campaign, ‘Papa kehta hai’ (So says father). This bold, emotionally resonant initiative repositions the personal computer ...