The 2025 AT&T WNBA All-Star Weekend welcomed thousands of basketball fans and more than 25 WNBA partners and licensees for ...

Why a new brand may start competing with existing ones rather than strengthen the portfolio—and ways to avoid it.

B2B Marketing Executives" focuses largely on resilience when budgeting the year ahead. Recommendations include investing in ...

Fat Brain Toys, E.l.f., Topdrawer, Schmidt Brothers Cutlery, Swingline Staplers and The Honest Kitchen—share strategies on ...

A tight brief with clearly defined objectives is very important to enabling great creative work, according to 82% of clients ...

We sat down with McKinsey & Co. partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how successful companies are handling customer growth and the biggest lessons for ...

Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead volume, according to a study from B2B marketing specialist 2X and management ...

Editor’s Note: For premium nonalcoholic beer brand Bero, which is co-founded by “Spiderman” actor Tom Holland, loyalty is a core tenant to its marketing strategy, according to Chief Marketer Network ...

We spoke with Lowe's CMO Jennifer Wilson about the company's give-back initiatives, new creator network, its marketplace launch and critical career moves for an aspiring CMO.

More than half (55%) of consumers are tired of hearing about AI, according to Twilio’s 2025 State of Customer Engagement Report. And while they do want the technology to improve their brand ...

Marketers are wooing Gen Z as assiduously as they did millennials, Gen X and baby boomers before them. But not all the methods of courting previous generations of consumers work with Gen Z.