Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to ...

Generative AI is transforming marketing organizations—creating new roles, flattening structures, and requiring a shift in ...

Which human resources tasks does AI make easier? Which ones is it not ready to handle? How do employees feel about AI being ...

Great storytelling helps you build connections with your content and inspires action. So, how can you become a better storyteller? An infographic (below) from Nathan Hirsch explores key tips and ...

LinkedIn’s Accelerate ad campaigns can improve cost per action by up to 42%, according to data from the professional social network. They do that by maximizing results with AI-powered targeting, ...

Catch up on select AI news and developments from the past week or so (in no particular order): Proposal would ban US states from regulating AI for a decade. A provision in a GOP budget bill would ...

Explore how B2B brands can align Marketing and Sales teams to create a seamless customer experience and boost campaign ...

Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...

Marketers say content creation and enhancement has been the AI-driven tactic that's been most effective for their organization, according to recent research from Ascend2. The report was based on data ...

As a result of the increasing importance of corporate social responsibility (CSR), many businesses consider only B2B partners that share their values and demonstrate a positive impact on society.

Artificial Intelligence - This infographic compares the global Web traffic for the top 10 search engines with the global Web ...

A central goal of marketing strategy is to get an advantage over the competition. But how do you do that? Well, one way is to try to keep competitors from entering your business territory in the first ...