Brands “subverting Christmas traditions without falling out of step with the festive spirit” have made this year’s “most ...

By confusing marketing for capital expenditure, marketers aren’t ‘speaking the language of finance’, they’re just using ...

With low GDP and lacklustre consumer confidence forecast, marketers will have to start small, spend wisely and lean on the power of incremental innovation to drive growth in 2026.

With consumer confidence at the same level as this time last year, 2025 has been a “year of no progress”, according to GfK.

Unilever says the move is designed to accelerate its marketing transformation by bringing its enterprise-wide marketing ...

In the latest episode of The Marketing Week Podcast, we’re looking back on the stories, moments and quotes that shaped ...

Two small words can do big damage. Performance marketing gives marketers and C-suites the wrong idea about return on investment and needs to be retired.

Warner Bros Discovery has told shareholders the Paramount bid undervalues the business and carries significant risks versus ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

As Center Parcs unveils its new brand platform, CMO Sara Holt discusses plans to tackle price perceptions, take on “generic” ...

As Center Parcs unveils its new brand platform, CMO Sara Holt discusses plans to tackle price perceptions, take on “generic” ads and attract new audiences.

From the importance of buyer enablement and the impact of agentic AI to the role of LLMs in buying decisions and the rise of ...