A pple has incorporated AI features into its operating systems for years, but Apple Intelligence marks the first real generative AI capabilities -- and they're front and center. B

Apple's senior vice president of services Eddy Cue has explained why the iPhone maker does not plan to create a search engine like Google. In

😮 The 50 greatest innovations of 2024: From Zildjian to NASA 😮 By David Nield Posted 1 Hour Ago At launch events for both the iPhone 16 and iOS 18, Apple made much of its new Apple Intelligence software features: a collection of AI tools and ...

Apple may be preparing a new M4-powered MacBook Air laptop, but it will arrive months after the M4 debut and with little fanfare.

In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing

Making things more difficult, Apple recently introduced loads of cool new stuff with the launch of watchOS 11, including tools for travelers, ocean lovers, workout buffs and more. With an emphasis on these newer Apple Watch features, here are the five I'd try out immediately if I just received my first Apple Watch this holiday season.

Apple is closing in on a historic $4 trillion stock market valuation, powered by investors cheering progress in the company's long-awaited AI enhancements to rejuvenate sluggish iPhone sales.

Investors are salivating at the prospect of the iPhone maker topping the milestone as the company’s stock price has soared by nearly 40% since Jan. 1.

Apple (NASDAQ: AAPL) has done its part to lift the holiday spirits of its shareholders as 2024 comes to an end. Indeed, Apple's 269% return in just the past five years has more than tripled the S&P 500 index's 82% gain over the same period.

In a new court filing this week spotted by Reuters, Eddy Cue, Apple’s Senior Vice President of Services, outlined why Apple itself would never develop its own search engine.

Apple's push for smart home devices might include a smart doorbell. According to Bloomberg 's Mark Gurman, Apple is working on a doorbell with facial recognition technology that would wirelessly connect to a deadbolt lock and unlock the door for its residents, like Face ID for iPhone.