The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

If you're thinking about new kicks for the new season, you can't go wrong with these timeless, versatile styles.

Adidas has been on fire as of late with incredible promos on top sneakers all month long. But the brand just went live with ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

adidas and UK-based brand Always Do What You Should Do are launching an exciting new shoe, Country x Always Sneakers, which ...

In London on Monday, Mescal arrived at the studios of the “Capital Breakfast” radio show to talk all-things Gladiator II. And ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

Adidas partners with The Hidden Opponent to promote athlete mental health, launching a supportive apparel line and expanding ...

First introduced in '79, the Handball Spezial was originally designed for pro handball players who actually did it for a ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

NBA players Anthony Edwards and LaMelo Ball and musician Coi Leray are featured in ads that will air across paid media, ...

The 2024 collection introduces five fresh sneaker designs that effortlessly combine C.P. Company’s Italian elegance with ...