The Dell OptiPlex Micro Plus 7020 is designed for businesses that require a compact yet efficient workstation. Featuring 13th ...

No more Inspirons or XPS for Dell as it rebrands its consumer products as Dell, business and enterprise become Dell Pro, and workstation devices get Dell Pro Max branding.

The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...

The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.

Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.

Dell said it is discontinuing the long-running laptop brands, such as XPS, Inspiron, Latitude, Precision, and OptiPlex, in favour of merely three brands.

Dell’s restructured product lineup aims to provide customers with clear, easy-to-understand options tailored to their specific needs. Whether for everyday use, professional work, or creative projects, ...

Dell has made an interesting announcement at CES 2025 where the company has confirmed that its XPS brand is now dead.

Optiplex, Precision or XPS in the future. Instead, Dell is focusing on the company name: all devices for end customers will be called Dell, those for business customers Dell Pro and workstations ...

This replaces Dell's current system which features names like Inspiron, OptiPlex, and XPS. The company said at the briefing that the new names won't apply to its gaming brand, Alienware.