“I like to consider it a marketing opportunity as opposed to a marketing challenge,” said Lev, who also heads up Fenway Sports Management, the marketing and sponsorship arm of Fenway Sports ...

He revealed that the local automotive giant was recently approached by English Premier League’s Manchester United, nicknamed the Red Devils, to be their sponsor. “Recently, I don’t know if I should ...

Golf Saudi has announced that PIF is the new title partner of the renamed PIF Saudi Ladies International, a partnership which also sees the prize money for the tournament equaling with the men’s ...

LINCOLN, Neb.--(BUSINESS WIRE)--GolfStatus, the leading tech solution for charity golf tournaments and fundraisers, is proud to announce the launch of its newly upgraded event websites. The ...

Mickelson's become one of those "jogger guys," and now he's signed Primo as the official golf apparel sponsor of ... with Fox Sports to broadcast each tournament on FOX and FS1 (with overflow ...

LIV Golf players now have their own path to playing in the U.S. Open, thanks to new exemptions created by the United States ...

On Tuesday, Justin Thomas called upon the PGA Tour golfers to provide "more access and insight" to drive up golf viewership ... during tournaments to keep fans engaged. In his letter, Thomas ...

The Masters, an annual golf tournament held at the esteemed Augusta National Golf Club, is a beacon of tradition and excellence in the world of golf. As we approach the 90th edition of this ...

The tournament, won last year by Nelly Korda, debuted in 2018 as the Hugel-JTBC LA Open, but title sponsorship was taken over last year by Fir Hills, a Silicon Valley-based investment firm, with World ...

Woods is the only player on the PGA Tour board without term limits and has been active in negotiations between PGA Tour ...