Kanye West's directed viewers to his Yeezy website, where a white t-shirt featuring a black swastika was the only item available for purchase.

Rapper Kanye West Went had been posting antisemitic and misogynistic tweets for days before listing a swastika T-shirt for sale on the Yeezy website.

Kanye West, now legally known as Ye, has once again used his unconventional marketing tactics to introduce new products.

The ad comes after a series of hateful and antisemitic rants from the rapper, whose X account was deactivated Sunday following the Super Bowl spot.

The latest Super Bowl ad from the artist Kanye West, now known as Ye, has sparked an avalanche of jokes and memes online. It comes after West, who has a documented history of hate speech which has been particularly targeted toward Jewish people, posted a series of antisemitic remarks on X, formerly Twitter. He has now deactivated his account.

Ye’s fashion brand began selling a controversial T-shirt after the 2025 Super Bowl aired. Learn more about his Yeezy advertisement.

Kanye West bought a 30-second local television spot on Sunday night that played only in Los Angeles, Philadelphia, and Atlanta during the Super Bowl to promote his Yeezy fashion brand, bringing more scrutiny about his erratic and antisemitic behavior.

Kanye West bought another local TV ad during the Super Bowl to promote his Yeezy fashion brand — and this time viewers in Los Angeles had a chance to see it. The lo-fi ad, which West said was shot with an iPhone,

Kanye West appeared in a Super Bowl ad airing in a few local markets Sunday night to promote his website, Yeezy.com, which is selling swastika T-shirts.

Kanye West deletes X account after posting antisemitic content and selling swastika T-shirt, sparking widespread outrage.