Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...

LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" it's made in 50 years of LEGO history. According to its official press release, on ...

Smart bricks and minifigs are coming to Lego, and the implications are exciting, but equally alarming. For months now, diehard fans have been arguing over leaks of the tech-fueled playsets and their ...

LEGO Introduces Smart Play, Starting With Interactive ‘Star Wars’ Sets Your email has been sent LEGO is bringing its bricks to life. The company unveiled LEGO Smart Play, a new platform that builds ...

While the Lego Group has dipped its toes into tech waters before, the company hasn’t strayed far from its analog roots. But on Monday, the 94-year-old company unveiled a new product line that embraces ...

Posts from this topic will be added to your daily email digest and your homepage feed. is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years ...

is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years editing the likes of CNET, Gizmodo, and Engadget. On March 1st, 2026, The Lego Group will ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The new “SMART Play” system is fully compatible with LEGO’s existing ecosystem.

When I was 8 or 9 years old, my uncle and aunt gave me a copy of D’Aulaires’ Book of Greek Myths, a standard-bearer for children’s folklore that was originally published in 1962. I was immediately ...

Billund, Denmark - Millions of people around the world instantly recognize the look, the feel — especially under foot — and even the sound of LEGO. The plastic blocks have shaped childhood memories ...