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K-pop group NewJeans officially rebrands to NJZ—fans laugh, “Guess their jeans aren’t new anymore?”
The K-pop world is no stranger to rebrands, but NJZ seems to have taken fans by storm in hilarious and confusing ways.
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K-pop act NewJeans unveils new identity — and a new name
One of the biggest-selling K-pop acts ... a play on words (a double entendre of "new genes") that also referenced the timeless qualities of a pair of jeans. Marsh said the band spent "a lot ...