Can you imagine Nike without LeBron James? The shoe-giant has been synonymous with the NBA star for over two decades but the ...

The Nike Lebron NXXT GEN Genisus “Viotech” sneakers are set to make their debut in the market. The latest model represents a ...

Nike just released the latest LeBron James basketball shoes, and they're already turning heads. The sneakers are earning high ...

During his senior year of high school, before forgoing college and going straight to the NBA where he would be drafted by his ...

Nike's sale section is starting to fill up. The Swoosh brand is starting the year off by knocking down the prices on some of ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million ...

Norris Cole was already on his third team by the end of the night he was drafted. Selected 28th overall by the Chicago Bulls ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

The “Viotech” colourway dazzles with its vivid Light Lemon Twist geometric patterns layered over a contrasting foundation of ...

LeBron James was offered a multi-million dollar contract by Reebok in the early 2000s - but his mother told him to follow his ...

So far, the Nike LeBron sneaker line has launched 22 signature models and countless other budget-friendly models. Best of all, there is no sign of James slowing down on the court or in the sneaker ...

LeBron James recently opened up on the New Heights podcast, hosted by Travis and Jason Kelce, sharing a fascinating story ...